While officially forbidden to market their gambling business in Finland, these operators use innovative marketing techniques such as social media influencers to market for them.
Research suggests that nearly 80% of people are involved in gambling.
This is amongst the highest per capita wins in the world The law’s major provisions come into effect from 1st Jan’22, while some smaller parts will come into force from Jan’23.īefore I go into the major changes that have come into effect, let me first give a brief overview of Finland’s gambling industry: The Finnish Lotteries Act was proposed in September’21 and brought into force just before Christmas of 2021.
